Social Media Has Played a Huge Part in Fueling Athletes Unlimited Softball Leagues (AUSL) Growth [LVWTmjb8BjV]

#shorts Commissioner Kim Ng of Athletes Unlimited Softball League (AUSL) & JaneWallStreet Executive Chair Deirdre Lester talk about the importance of social media in AUSL's growth story. "Social media is a huge part of the way that we are able to spread the word. So you're connecting to the college fan base organically because of these athletes who are now posting, the colleges are now posting, and they're posting about AUSL, and they're posting about the next step in these athletes' journey." - Commissioner Ng -------- "I would even say 10 years ago when social media is arriving at our doorstep...athletes were not as quick to the platforms because they were athletes. But now you have a generation of young people who've grown up very comfortable with social media...they're a lot more comfortable just putting themselves out there." - Deirdre Lester

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